Want It All
2024A call to action to embrace ones idiosyncratic, comprehensive desires.
Role: Director of Design
Service: Campaign Work
Photographer: Zhong Lin
Director of Photography: Stuart Winecoff
Styling: Haley Wollens
Set Design: Andrew Lim Clarkson
Hair: Tsuki
Makeup: Michaela Bosch
Movement: Pat Boguslawski
Music: Doss
Equinox VP / Creative Director: Will Mayer
Equinox Associate Art Director: Connor Kelly
Equinox Senior Designer: Naomi Shultz, Toshihisa Moriishi
Equinox Designer: Sakura Verdino
Chandelier CCO: Michael Scanlon
Chandelier Creative Director: Eva Hogan
Chandelier Art Director: Silas Helm
Chandelier Senior Designer: David Lee
Equinox Brand Identity & Guidelines
2023Equinox’s first ever fully fleshed out Brand Guidelines. The document consists of 154 pages providing a 360° brand guidance for internal team and external partners. As part of the rebrand, we have also designed the custom typeface: Equinox Sans.
Role: Director of Design
Service: Brand Identity & Guidelines
Senior Designer: Jordan Vouga, Naomi Shultz
Senior Copywriter: Tynan Sinks
Equinox Circle
2023A collection of 3D visuals for the launch of the Equinox Circle, a platform aimed at giving members exclusive access to collaborations with like-minded brands. The key visuals reflect exclusiveity of the program, the connectivity of partners, and the core visual aesthetics of Equinox.
Role: Director of Design
Service: Identity
Senior Designer: Jordan Vouga
Motion Graphics: Erwin Sanvictores
We Don’t Speak January
2023January 1st is one of the largest sign up days for fitness clubs as people prepare for a ‘new year new me’ – but for Equinox members, it’s just another day.
Role: Director of Design
Service: Campaign Work
Equinox VP / Creative Director: Will Mayer
Equinox Senior Director of Strategy: Emeka Obi
Equinox Associate Creative Director: Vanina Kim
Equinox Senior Designer: Naomi Shultz, Blake Morrison, Connor Kelly
Equinox Designer: Sakura Verdino
Collins Creative Director: Joseph Han
Collins Senior Designer: Kristine Lim
It’s Not Fitness, It’s Life.
2023Role: Director of Design
Service: Campaign Work
Director: Thibaut Grevet
Equinox VP / Creative Director: Will Mayer
Equinox Senior Director of Strategy: Emeka Obi
Equinox Associate Creative Director: Vanina Kim
Equinox Senior Designer: Connor Kelly
Equinox Designer: Sakura Verdino
Agency: Convoy
Forms of Intimacy
2022In celebration of Pride, Equinox presented Forms of Intimacy, a photography exhibit and online auction from established and emerging photographers in the LGBTQIA+ community, hosted by Sotheby’s.
100% of proceeds were donated to Camp Felix PRIDE, a new summer camp for LGBTQIA+ youth in the NYC foster care system.
Role: Director of Design
Service: Exhibition Design
Executive Creative Director: Will Mayer
Associate Creative Director: Vanina Kim
Senior Designer: Connor Kelly, Blake Morrison
Designer: Sakura Verdino
Lululemon Footwear Packaging
2022The creation of an iconic footwear packaging system for the brand’s first step into shoes.
Role: Senior Designer
Service: Packaging Design
Executive Design Director: Nate Scott
Senior Designer: Jordan Vouga
Deblaux
2021Identity for the record bar Deblaux located in Seoul, South Korea.
Role: Creative Director
Service: Identity
Contributor: Justin Tang, Juho Lee
Opposite Standard
2021Identity for the cultural center Opposite Standard located in Seoul, South Korea.
Contributor: Justin Tang, Juho Lee
Hear My Story and I Will Hear Yours
2020The Facebook company wanted to launch its very first campaign to make a big statement and introduction to the world. We’ve crafted a design system by leveraging the empathetic colors and photography. The portraits came to life in the context of people, cultures, communities and relationships. The emotional connections between people express a sense of potential when they can come together.
Role: Senior Designer
Service: Campaign Work
Design Director: Maria Wan
Senior Designer: Eli Hochberg, Michelle Wang
Maserati Rebrand
2020Refreshing the Maserati brand for the first time in 40 years.
Role: Senior Designer
Service: Rebrand
Creative Director: Tom McQueen, George McQueen
Design Director: Mark Yoon
Senior Designer: Eli Hochberg
Smartwater Brand Guidelines
2019Smartwater’s first ever fully fleshed out Brand Guidelines.
Role: Senior Designer
Service: Brand Identity & Guidelines
Head of Design: Andrew Guirguis
Design Director: Jen Leartanasan
Senior Designer: Luca Bernardino, Justin Tang
Jane Walker by Johnnie Walker
2018For over a century, Johnnie Walker has celebrated taking steps forward with the message of “Keep Walking” and the Striding Man icon.
To celebrate the many achievements of women and the shared journey towards progress in gender equality, we proudly introduced Jane Walker in 2018. The Jane Walker icon is featured on a special-edition offering of the award-winning Black Label blend.
Role: Designer
Service: Logo & Packaging Design
Design Director: Nate Blowers
Senior Designer: Enrique Diaz-Rato
Illustrator: Alex Trochut
Budweiser Be A King
2018The creative team was briefed to create the visuals for Budweiser to represent the new global tagline “Be A King”. The visuals had to be vibrant, head-turning, and confident because kings don’t shy away from attention, they embrace the spotlight. To embrace Budweiser’s iconic stature, the team has created multiple neon visuals that could act as a out of home billboards to bring life to various cities.
Role: Designer
Service: Campaign Work
Creative Director: Johnnie Dantonio, Xavier Teo
Art Director: Marty Routledge, Rob Conception, Ben Yabsley
Tatsu 404
2017A self-initiated photo blog.
Role: Designer
Self-initiated
Contributor: Justin Tang
Dosist (Hmbldt) Brand Identity & Packaging
2016The launch of the Dosist (Hmbldt) brand and packaging.
Role: Designer
Service: Brand Identity & Packaging Design
Head of Design: Andrew Guirguis
Creative Director: Mark Sarosi
Senior Designer: Jen Leartanasan
Designer: Kira Sea, Justin Tang